The subtitle of this blog is “…making products cheaper, better, faster”. Not very elegant perhaps, but in line with the traditional mandate for manufacturing management. Of course, satisfying the customer is the ultimate goal, but manufacturers are driven to do so at the lowest practical cost; the highest quality within the limits of technology, equipment, budget and skill; and as quickly as possible to meet demand, reduce inventory, and increase responsiveness to changing markets.
Are there equivalent mandates for marketing? Perhaps we should consider cheaper / better / faster here as well.
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